We create high-quality, soft, and sustainable apparel that's fun, fierce, and just the right amount of rebellious. All to drive the life-changing work of non-profits that rescue, train, and place service dogs for people with disabilities, PTSD, mental illness, and other challenges. Because this mission deserves more than a whisper—it deserves a ferocious bark.

From kids with autism and veterans with PTSD to those with mobility challenges, people rely on these four-legged heroes to help them live their best lives. From rescue and training to placement, a single dog costs nonprofits $25,000–$60,000, so every tee you rock does more than make you smile—it empowers both human and rescue pup on their journey toward independence, creating a life-changing bond together.